sb/da
toby leigh, artist
branding and website created for irreverent artist toby leigh, infamous for his 2012 london olympic tote bags, now part of the permanent collection at the v&a.
the challenge was to create an identity that could alter between his three professional disciplines within the same website, whilst feeling part of the overall brand. each logo animates upon clicking to further bridge the three worlds.
the loose concept of stickers was conceived to convey toby's tendency to subvert recognisable visual languages from the recent past. the colours were influenced by tesco's branding to symbolise something very british and mainstream, to adhere to his style of satire.
